Packaging Design: 6 Creative Tips
The quality of design and execution of the packaging of your products is an important part of any marketing success. As the saying goes, ‘You never get a second chance for a first impression’. The packaging design of a product can influence and impact your target audience. The packaging provides one of the most important contact moments with your customer.
The 6th P in the World of Marketing
Packaging is seen as 1 of the 6 "P's" within the marketing mix. The traditional concept of the marketing mix consists of basic 4 P's: Product, Price, Place and Promotion. This mix was later expanded with, among other things, the "P" for Personnel and the "P" for Packaging.
Packaging plays a vital role in communication with the potential customer and audience. But how do you design an eye-catching packaging?
6 Packaging Design Tips
"All roads lead to Rome". This famous proverb can also apply to the design and manufacturing process that leads to the best packaging. Below are 6 creative tips that help showcase various parts of this process.
1. Know Your Target Audience
Understanding and connecting with your target audience is, straightforwardly, an important role in marketing. The packaging must be clear to whom the packaging is addressed and intended for.